Brand Upgrade  I  Advertising  I  eWebsite design

Stables Wines.

The Stables wines brand needed updating. Once part of Ngatarawa vineyards, today, they live a little more south at Mission Estate.

We were asked to hold the reigns and gallop forward. Since then we have created a digital campaign and a Christmas roll out.

New owners, new look, new site… Stables wines are an iconic range that’s been a New Zealand favourite for many, many years. 

Brand Update

We re-engineered the brand from its Ngatarawa roots, to fit into its new home at Mission Estate. A breed apart positioning statement was created to pay respect to the wines equestrian origins.

Point of sale merchandising, brand lockups and tasting tables

Christmas Ad campaign.

In-store and on demand mobile digital. The ‘odds on’ theme continued to canter along in supermarkets and selected liquor stores prior to Christmas.